Virginia La Forte
Brand Strategy
Virginia has worked on every side of the desk. She’s led marketing initiatives and partnerships for top music venues in Chicago including Metro, Smart Bar and House of Blues. She’s hustled for Coca-Cola North America to build the vitaminwater and smartwater brands through experiential + partnership marketing.
She’s led the development of both above-the-line and trade marketing campaigns for top craft beer brands including Elysian Brewing Co. and Kona Brewing Co. Virginia’s well-rounded perspective of the strategic goals of every player – brands, partners and agencies – provides a unique strength for all COR ideas that builds meaningful connections to consumers that last. She’s strategizing 24/7, calls Portland, OR home, is a Cubs ride-or-die and is a live music junkie.
![Virginia La Forte](https://static.wixstatic.com/media/94c754_0a6ee0db8a074f33bbe7ce5af7f551b9~mv2.jpg/v1/fill/w_562,h_562,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Image-empty-state.jpg)