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Pour the Gourd
Video Produced by Andrew Snyder // Elysian Brewing
POS | MERCH | DIGITAL | SOCIAL
Elysian Brewing has been brewing pumpkin beer for 25 years. When Elysian does pumpkin, they go big. COR performed a consumer insight deep-dive to target the emotional connection consumers have to pumpkin products. It serves as the backbone for killer Trade Marketing creative, sweepstakes programming and digital advertising that drives volume and it's a program that retailers plan for every year.
Services:
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Brand Strategy
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Consumer Insights
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Creative Direction & Design
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Copywriting
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Project Management
BRAND
COR created a brand campaign that drives sales
by bringing Elysian's 18th Annual Great Pumpkin Beer Festival to the retail floor. We connected shoppers to the festival experience at the point of purchase.
Enter to Win
Sweepstakes!
We gave consumers the chance to win some VIP passes and tap a 6000 LB pumpkin, filled with pumpkin beer, on the biggest stage at the greatest pumpkin beer festival in the nation!
We pushed the GPBF experience further with POS that encourages consumers to create their own 'Firkin' at home via a QR code that drives them to a guided video created by Elysian Brewing.
Video Produced by Elysian Brewing
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